电子商务市场的顾客细分研究

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电子商务市场的顾客细分研究(15300字)
摘要：市场细分是电子商务进入平稳增长期后的必然趋势，市场细分对企业起着重要作用。首先是有利于选择目标市场和制定市场营销策略，市场细分后的子市场比较具体，容易了解消费者的需求，企业可以根据自己经营思想、方针和营销力量，确定自己的服务对象，即目标市场。
据CNNIC调查显示，消费者对网络购物的使用每年基本上都在增长，用户对网络购物兴趣的增长，意味着在未来几年，中国正酝酿着一个潜力巨大的消费类电子商务市场。同传统营销一样，网络营销也需要市场顾客细分。

关键词：电子商务；市场细分；顾客细分；相关分析；

E-COMMERCE MARKET SEGMENT OF CUSTOMERS
Abstract:Market segmentation is going into e-commerce smooth growth trend, the market segmentation plays an important role in enterprises. First is to choose the target market and formulate marketing strategy, market segments of the market comparison after concrete, easy to understand consumers demand, the enterprise may, according to their ideas, principles and marketing power and determine their service objects, namely the target market. According to CNNIC survey, the use of network consumers shopping every year in growth, the user is basically for shopping network of interest in the next few years, mean, China is considering a potential consumer e-commerce market. With the traditional marketing, network marketing and customer segment the market needs.
Key words: E-commerce; Market segmentation; Customer segment; Correlation analysis