中天设计中心视觉形象设计
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摘 要：中天设计中心“年轻、新锐”的市场定位明确了公司充满了朝气和时尚感的企业视觉形象。通过对企业理念“专注，助您如日中天；设计，让生活更美好”的分析与归纳总结出：专注就是专注于设计，以前卫优秀的设计作为公司的核心竞争力。专注也是专注于每一个业务，专注将客户的每件事情做好。做好这两个专注，让客户和自己都能如日中天。设计既是服务于商业也是服务于生活的，中天设计以提供最人性化的服务，最大限度地为客户带来最大的商业回报和最好地满足人们的审美为宗旨。将商业价值和艺术价值最好地结合，只做优秀的设计，让生活变得更加美好。所以在设计中天设计中心视觉识别系统的时候既考虑到标识形象既要体现时尚感，又体现中华传统文化中的道德精髓。
关键词：品牌；VI；标识；理念；
The Visual Identity System for Middle-sky Design Studio
Abstract：Middle-sky Design Studio "young artists," market positioning clear company full of vitality and fashionable sense of visual image of enterprise. Through the enterprise idea of "focusing on, help your adoration; design, make life more beautiful" analysis and summarized: focus is to focus on design, excellent design halfback as the company's core competitiveness. Focus is focused on every business, focus on the client will do everything well. Do these two focus, make customer and oneself can adoration. Design is service to commercial service life, is designed to provide the culmination of humanized service for clients to maximize the largest commercial returns and how best to meet people's aesthetic. Commercial value and artistic value will be the best combination, only do excellent design, make life more beautiful. So in design zhongtian visual identification system design center already when considering the logo image to reflect fashionable feeling, and moral essence of Chinese traditional culture.
Key words：brand；VI；mark；eidos ；
目 录 5700字
摘要……………………………………………………………………………1
关键词……………………………………………………………………………1
一、背景介绍……………………………………………………………………2
（一）地区行业背景……………………………………………………………2
1 地区行业现状分析……………………………………………………………2
2 主要竞争对手分析……………………………………………………………2
（二）企业背景……………………………………………………………3
1 企业概况………………………………………………………………………3
2 市场定位………………………………………………………………………3
二、设计说明……………………………………………………………………3
（一）理念与定位的分析………………………………………………………3
（二）亲身体验…………………………………………………………………4
（三）标识设计…………………………………………………………………4
（四）制定使用规范……………………………………………………………5
（五）设计应用规范……………………………………………………………6
结束语……………………………………………………………………………7
参考文献 ………………………………………………………………………7
致谢……………………………………………………………………………8
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