某果冻冰淇淋品牌形象系统设计

摘 要:“民以食为天”，随着生活水平的提高，饮食不再是温饱层面的问题，逐渐提高到“饮食文化”的层面。因此，本课题将从品牌形象系统的设计入手，作为市场推广的有效手段，帮助我国的本土餐饮发展和壮大。从企业文化理念深入而下，妙言视觉上的突破点，了解市场行情和消费者的心理，重新定义妙言冰淇淋文化，从创意策划到妙言的具体设计和实施，赋予其特有的品牌文化的时代价值感，从而使得妙言的图形、符号、标志设计，应用在实际的案例当中，推广于市场当中去，严格控制其规范制图，达到高度的统一性和完整性；创造出妙言的品牌价值，提高妙言的市场占有率。

关键字：视觉;图形;符号;标志;品牌;价值

"Magic words jelly ice cream" image system
Abstract:"Food", with the improvement of living standards, food is no longer a subsistence-level problems, gradually increase to the "food culture" dimension.Therefore, this issue will start with the brand image of the system design as an effective means of marketing to help our development and growth of local food.Depth from the concept of corporate culture, the wonderful visual breakthrough made to understand the market conditions and consumer psychology, ice cream made to redefine the wonderful culture, wonderful words from creative planning to the specific design and implementation, given its unique brand culturethe sense of the times, which makes the wonderful words of graphics, symbols, logo design, application of them in actual cases, to promote the market were to strictly control the standard mapping, to achieve a high degree of unity and integrity; to create a wonderful statement ofbrand value, increase the market share of wonderful words.
Key words: Brand; consumers; value; enterprise culture; image

目  录   7000字
摘要………………………………………………………………………………1
关键词……………………………………………………………………………1
一、企业文化理念 ………………………………………………………………2
二、创意策划……………………………………………………………………2
  （一）市场环境  ………………………………………………………………3
  （二）传达目标  ………………………………………………………………3
  （三）品牌定位  ………………………………………………………………3
  （四）图形创意  ………………………………………………………………3
三、具体设计……………………………………………………………………4
  （一）基础设计系统……………………………………………………………5
    1、企业标志 ……………………………………………………………………5
    2、企业色彩 ……………………………………………………………………6
    3、辅助图形 ……………………………………………………………………6
  （二）应用设计系统……………………………………………………………7
    1、事务性用品 …………………………………………………………………7
    2、公关类  ………………………………………………………………………8
    3、标识、指示类…………………………………………………………………8
    4、广告促销类  …………………………………………………………………9
四、CIS具体实施技巧…………………………………………………………9
  （一）实施规划  ………………………………………………………………9
    1、选择时机 ……………………………………………………………………9
    2、广泛宣传 ………………………………………………………………………9
  （二）专业指导  ………………………………………………………………10
  （三）实施要点  ………………………………………………………………10
    1、专业性 ………………………………………………………………………10
    2、功能性 ………………………………………………………………………10
  （四）渐进式导入  ……………………………………………………………10
  （五）品牌管理  ………………………………………………………………10
五、结束语  ……………………………………………………………………11
参考文献 ………………………………………………………………………11
致谢 ……………………………………………………………………………12