浅析现代媒体影响着观众的艺术需求(8700字)
摘 要
本文是通过摄影师多画面构成元素人景物光色的理解和画面造型手段的灵活运用，探讨元素与手段的作用和它们所产生的视觉效果在观众生理上的反应，上升到观众的心理感知，进而了解观众的心理需求。《孙子兵法》中的精髓之一：知己知彼，百战不殆。电影工作者，首先要知道自己的技术手段的作用和效果，其次要知道观众的心理需求，知道观众想看什么，有针对性的将自己的理念，通过合理的方式传达给观众。摄影师就是这个合理方式选择者的直接责任人。摄影师通过色调、光调、角度以及镜头的运动在影片中的灵活的穿插使用所带来的视觉效果，最终的目的，就是要观众通过视知感受，领会影片的深层含义。所以摄影师是导演与观众之间的桥梁。摄影师要领会导演的艺术构思的精髓，经过自己的艺术加工，运用画面造型手段，将导演的艺术构思转化成影像成现在观众面前。观众通过摄影师的影像，观看导演的镜头运用，了解导演的艺术构思。观众直接打交道的是摄影师，摄影师要把导演的阐述与构思具象化，以便于观众的观看与理解。摄影师除了理解导演的艺术精髓外，还必须了解观众的心理需求，才能把作品内在的思想传达给观众。
关键词：画面构成元素 画面造型手段 心理需求
Abstract
This article talks about the functions of elements and means and audiences’ reflections about the visions effects of these two aspects, and then rises to perception of audiences’ hearts to get what their psychological demand is, through the understanding on Character Environment Object Optical fiber Color and flexible use of modeling means to screen by a photographer. The thrust of <the Art of War> is “Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat”. Photographers have to firstly know the functions and effects of the technical means they used, and secondly the psychological demands of audiences----- what they want, then at last convey their targeted ideas to audiences through accurate ways. Photographers are the direct responsibility, who aims to let audiences get deeper meanings by the cross-use of color, light, point of view and the movement of lens. As a result, photographers are bridges between director and audiences. Photographers must understand the essence of director’s ideas, process it themselves, and apply modeling means to screen, intending to transfer the director’s idea into images shown to audiences. Audiences watch the program, view the performance of lens, and understand the idea of director. Photographers and audiences have a face-to-face relation. Photographers concrete the idea of director in order to let audiences view and understand easily. Besides knowledge of director’s idea, photographers also have to know what audiences really need in convenience for conveying inside meanings.
Key words: component screen, modeling means to screen, psychological demand
目 录
引 言 1
一、媒体影像与观众的艺术需求 1
（一）媒体影响 1
（二）观众的艺术需求 1
（三）关系 3
二、现代媒体影像怎样合理的把握观众的艺术需求 3
（一）色调 3
（二）光调 4
（三）角度 5
（四）运动 6
结 论 8
参考文献 9
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