针对演艺明星负面新闻的应对策略与管理(7000字)
摘 要
演艺明星是一个让人羡慕的群体，是美丽、财富、光鲜的代名词，是具有巨大的影响力和号召力的公众人物，其一言一行都会引起人们的关注与品评。近年来，越来越多的演艺明星负面新闻被挖掘出来，情变、违法、性丑闻、演艺明星代言等负面事件，层出不穷。许多报刊、网站都以演艺明星负面新闻为卖点，来吸引读者和游客。
本文是通过文献研究及分析归纳法来进行写作的，本文主要分为三大部分。第一部分主要介绍了演艺明星负面新闻的概述及演艺明星负面新闻出现的背景，形成的原因及分析。第二部分主要介绍了媒体与演艺明星之间的关系，总结了演艺明星负面新闻的现状。第三部分主要介绍了演艺明星负面新闻存在的原因，并探究了演艺明星负面新闻对明星本人、社会及受众产生的影响。最后，就演艺明星和媒体如何提高素养，加强自我管理，以及公众如何提升素养等方面进行探究；演艺明星负面新闻的应对策略与管理。
关键词：演艺明星负面新闻 演艺明星 媒体 受众 应对策略与管理
Abstract
Entertainers are an enviable group, is synonymous with beauty, wealth, glamorous, is has great influence and appeal of public figures, it will cause the attention of people in word and deed and evaluation. In recent years, more and more negative news was excavated, entertainers’ things, illegal, sex scandal, performing arts celebrity endorsements and other negative events, emerge in endlessly. Many newspapers and websites are entertainers’ negative news, for selling point, to attract readers and visitors.
This article through the literature research and analysis of induction for writing, this article mainly divided into three parts. The first part mainly introduces the overview of entertainers’ negative news and entertainers’ negative news in the background, cause of formation and analysis. The second part mainly introduced the relationship between the media and entertainers, summarizes the status quo of entertainers negative news. The third part mainly introduces the entertainers, the reason of negative news and explores the entertainers to negative news star himself, the society and the impact of the audience. Finally, entertainers and how to improve the media literacy strengthen self-management; explore the aspects such as how to promote literacy and the public; Entertainers negative news strategy and management.
Kay words：Entertainers negative news entertainers media audience coping strategies and management
目 录
引言…………………………………………………………………………………………2
一、演艺明星负面新闻概述………………………………………………………………3
(一)演艺明星负面新闻的界定………………………………………………………3
(二)演艺明星负面新闻出现的背景…………………………………………………3
(三)演艺明星负面新闻形成的原因…………………………………………………3
1.演艺明星负面新闻报道是现实的需要………………………………………3
2.演艺明星负面新闻报道是受众的需求………………………………………3
3.演艺明星负面新闻报道是新闻媒介利益的需要……………………………4
二、演艺明星负面新闻的现状……………………………………………………………4
(一)演艺明星与媒体之间的关系……………………………………………………4
(二)演艺明星所要面临的问题………………………………………………………4
三、演艺明星负面新闻的影响……………………………………………………………5
(一)演艺明星负面新闻存在的原因…………………………………………………5
(二)演艺明星负面新闻对明星本人的影响…………………………………………5
(三)演艺明星负面新闻对社会及受众产生的影响…………………………………6
四、演艺明星负面新闻的应对策略与管理………………………………………………6
(一)提高媒体素养……………………………………………………………………6
(二)明星加强自我管理………………………………………………………………7
(三)提高公众素养……………………………………………………………………7
(四)对演艺明星等艺人的管理………………………………………………………7
(五)对媒体和记者的管理……………………………………………………………7
结论…………………………………………………………………………………………9
参考文献……………………………………………………………………………………10
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