试论广告对票务营销的重要性

试论广告对票务营销的重要性(6600字)

摘    要

广告是现代市场营销的一个重要手段，也是一个成功产品营销组合中不可或缺的部分，在广告逐渐成为主要产品宣传方式的今天，我国剧场该如何进行广告宣传来提升自身产品的销售成为了诸多票务销售团队需要研究的课题。因此，研究广告产业现状，通过现有的广告形式发现适用于剧场营销的广告手段，使得剧场的票务营销能够通过对广告的正确选择而更加明确的进行宣传和对票务营销进行有效的提升。首先，本文主要以剧场的票务营销为研究对象，通过票务产品的营销组合，以及分析票务营销中广告策略来具体介绍广告在票务营销中的重要性。其次，论文从三个方面论述了广告对票务营销的重要性：我国广告业的现状、票务营销方式、广告在票务营销中的运用，最后归纳了广告对票务营销的重要性。

关键词：广告  票务营销  营销组合

Abstract

    The advertisement is an important means of modern marketing，Indispensable part is also a successful combination of product marketing, advertising has gradually become the main product propaganda way of today, In our country theater how to carry on the advertising to promote their products become many ticket sales team need to study. Therefore, advertising industry research, through the existing forms of advertising, advertising for the theatre found means of marketing, the theater ticket marketing through the correct choice of advertising for more explicit propaganda and effectively improve the ticket marketing. First of all, this paper mainly to the theatre ticket marketing as the research object, through the ticket product marketing, and analysis of the importance of advertising in the ticket marketing advertising strategy to ticket marketing. Secondly, the paper discusses the importance of advertising on the ticket marketing from three aspects: the status, ticket marketing, advertising the advertising industry in our country in the ticket in marketing. Finally summarizes the importance of advertising on the ticket marketing.

Keywords: Advertising  Ticket marketing  Marketing mix

目    录

引  言…………………………………………………………………………………1
一、广告业的现状及宣传形式………………………………………………………1
（一）我国广告产业的现状…………………………………………………………1
（二）广告在日常生活中的宣传方式………………………………………………2
二、广告在票务营销中的运用………………………………………………………2
（一）广告受众………………………………………………………………………2
（二）媒体选择………………………………………………………………………3
（三）广告创意………………………………………………………………………3
（四）剧场广告策略…………………………………………………………………3
三、广告对票务营销的影响…………………………………………………………4
（一）广告对票务产品的影响………………………………………………………4
（二）广告对票务价格的影响………………………………………………………4
（三）广告对票务分销渠道的影响…………………………………………………4
（四）广告对票务促销的影响………………………………………………………5
四、广告对票务营销的重要性………………………………………………………5
（一）广告在剧场竞争中的重要性…………………………………………………5
（二）广告在互联网时代的重要性…………………………………………………5
结论……………………………………………………………………………………7
参考文献………………………………………………………………………………8