从《超级女声》看音乐选秀节目发展存在的问题(5700字)
摘 要
随着生活水平的不断提高，人们对于精神文化的需求有所增加，这时选秀节目就出现在我们的生活中。随着2004年湖南卫视《超级女声》走进荧屏之后，选秀节目就犹如雨后春笋一样，以各种形式和样式出现在人们的视野中。现今选秀节目已经由一个媒体现象变成了社会现象和文化现象了，它的发展非常迅速，但是其中也存在一些问题，制约了我国选秀节目的发展。以《超级女声》为例，它的策划和运作是成功的，具有一定的影响力，之后很多节目都以克隆的形式出现，但是都不能超越它。恶性的市场竞争阻碍了我国选秀节目的发展，因此以《超级女声》这个节目为例子对中国选秀节目的发展进行分析，有助于更好的了解我国选秀节目的发展状况，并且吸取经验和教训，更好的发展我国的选秀节目，创立自己的品牌文化。
本文首先针对《超级女声》兴盛的原因进行分析，然后通过对《超级女声》的研究阐述在发展中存在的问题，最后结合自身所学，提出自己对于我国选秀节目今后的发展的一些看法，便于日后更好的进行实践。
关键词：选秀节目 超级女声 发展
Abstract
With the continuous improvement of living standards , people 's spiritual and cultural improved , then the talent show will appear in our lives , with the 2004 Hunan TV "Super Girl" Walking into the screen, as if springing up on the talent show , in various forms and styles appear in people's vision , talent show today consists of a media phenomenon has become a social and cultural phenomenon , and it 's growing very rapidly , but there are some problems which restricted the country 's talent show development, " Super Girl " as an example , its planning and operation was a success , with some influence, after a lot of programs are in clone form, but can not go beyond it, and vicious competition hinders our talent show development , so for the "Super Girl" analysis of this program will help to better understand the development of the talent show , and the experience and lessons learned in order to curb undesirable phenomenon in the future , the better development of the talent show , let healthy competition and development , thus opening up a new path , rather than to imitate foreign programs , forming part of China's own brand culture.
Firstly, the reason for the "Super Girl" thriving analyzed in through the " Super Girls" study describes the existence of problems in development , and finally with their own learning , to make some personal views about the future development of China's talent show , easy better to practice in future .
Keywords: Talent show Super Girl Development
目 录
引言………………………………………………………………………………………………1
一、《超级女声》兴盛的原因…………………………………………………………………1
（一）新颖的节目形式…………………………………………………………………………1
（二）节目品牌的建立…………………………………………………………………………1
（三）强大的宣传力度…………………………………………………………………………2
（四）丰富的节目内容…………………………………………………………………………2
二、从《超级女声》看选秀节目发展中存在的问题…………………………………………3
（一）节目恶意的炒作…………………………………………………………………………3
（二）缺乏专业的策划团队……………………………………………………………………3
三、对选秀节目未来发展的看法………………………………………………………………4
（一）注重节目内涵的提升……………………………………………………………………4
（二）注重节目类型的创新……………………………………………………………………4
结论………………………………………………………………………………………………6
参考文献…………………………………………………………………………………………7 |
