中国动漫产业的发展及案例分析

中国动漫产业的发展及案例分析(7400字)

摘    要

中国动画已经走过了整八十个年头。1926年，万氏兄弟在上海制作了中国历史上第一部动画片《大闹画室》，从此，拉开了中国动漫的发展兴衰史。罗列国外与国内的动漫特点，可以让我们看到国产动漫在创作风格、技术技法、动漫类型、创造侧重点及制作团队的管理制度等等方面的不足，便于我们更清楚的认识自己，了解和国外水平的差距，更好的帮助我们找出一条发展之路。现阶段我国动漫产业还处于探索发展期，国内的动漫企业存在诸多问题，而《喜洋洋与灰大狼》动画片的制作受到广泛的好评。因此分析《喜洋洋与灰太狼》动画作品的成功有助于探寻具有中国特色的动漫产业发展方向。本论文将主要利用传播符号学的相关理论，运用文献研究法，在已有相关研究的基础上，通过分析《喜羊羊与灰太狼》动画作品的传播内容和受众，提出发展中国动漫产业的建言，论述结合中国传统文化和充分关注受众需求来发展中国特色动漫产业的重要性。

关键词：《喜羊羊与灰太狼》  中国动漫产业  中国传统文化  受众需求
 
Abstract

Chinese animation has gone through the entire eighty years. In 1926, Wan Brothers in Shanghai China made history a cartoon "row studio" Since then, opened the Rise and Fall of the development of Chinese animation. A list of foreign and domestic animation features, allows us to see in the creation of domestic animation style, technology techniques, animation types, and create focus and production management systems, etc., the team's shortcomings, for us a clearer understanding of their own, understanding and the gap between the level of foreign and better help us to find a development path.Stage of China's animation industry is still in the exploratory development period, there are many problems in the domestic animation companies. Therefore, analysis of the success of the "Pleasant Goat and big big Wolf" helps to explore suitable for the development direction of China’s animation industry with Chinese characteristics. This paper will mainly use the literature research method which based on the existing relevant research. Through the full analysis of the content and audience of "Pleasant Goat and big big Wolf" and then come out with suggestions put of the development of China's animation industry. Finally, discussing the importance of combining Chinese traditional culture and the needs of the audience to develop China’s animation industry with Chinese characteristics.

Key words: "Pleasant Goat and Big Big Wolf"，China’s Animation Industry，Chinese traditional culture，The demand of audience 

目    录

引    言    1
一、中国动漫产业现状    1
（一）中国动漫产业发展的历史    1
（二）中国动漫产业存在的主要问题    1
二、《喜羊羊与灰太狼》的启示    2
（一）《喜羊羊与灰太狼》的传播内容分析    2
（二）《喜羊羊与灰太狼》的受众分析    4
三、发展中国动漫产业的建言    5
（一）发展中国动漫产业应充分关注传统文化    5
（二）发展中国动漫产业应充分关注受众需求    6
结    论    7
参考文献    8