平面设计时代与本土性论述

平面设计时代与本土性论述(论文5500字)
摘要 吸收外来文化的同时，更加强烈的意识到弘扬本本土文化传统的重要性，在传统与现代，东方与西方之间找到了一条适合本国平面设计文化发展的道路。文化的传承其生命力是创新，只有在吸收借鉴的基础上创造出新的形式，与时代的观念相结合才能被消费者接受。处于知识经济时代的平面设计，其核心是对待本土传统文化的态度上，传承和超越才是顺势而合之道。
关键词 时代特征和本土性；传承和超越；风格化；借用与创造

Abstract: The paper expounds the importance of enhancing the national culture as absorbing the foreign culture and contends the culture of that a suitable way to devolop national packing and designing culture should be found between tradition and inheritance . Only the cornbination of the original form which is created on the basis of absorption and transference and current idea can be accepted by the consumer. The are of nowaday package designing which is in the great devolopment of knowledge and economy is its attitude towards the national culture. The right way is to inherit & exceed
key words: contemporary features and national trait; inherit & exceed; stylize; transference and creation.

目录
一 ：时代召唤优秀的平面设计师    4
1.平面设计的观念与时代的关系    4
2.对东、西方文化的思考    4
3．传承和超越的关系    6
二：借用与创造的关系    7
三：面对"风格化"的思考    7
四：对平面设计的时代特征和本土性的思考    8
参考文献    10