汽车企业电子商务实施浅析

汽车企业电子商务实施浅析(12800字)
摘    要
入世后，我国汽车企业在获得机遇的同时也面临着严峻的挑战。如何提高企业核心竞争力成了汽车企业亟待解决的问题。而电子商务浪潮势不可挡，它是企业对内进行高效管理，对外提高竞争力的有力工具。
本文通过研究国内汽车企业的发展现状以及实施电子商务中存在的问题，提出汽车企业发展电子商务的策略以及运作电子商务的举措。本文首先介绍了我国电子商务的发展状况；其次论证了我国汽车企业实施电子商务的必要性和可行性；接着分析了国外品牌汽车企业成功运用电子商务的案例；最后根据我国汽车企业的现状针对性地提出对策。相信汽车企业通过有效运用电子商务模式，一定会提高行业经济效益。

【关键词】电子商务 汽车企业 实施策略

Abstract

After China’s entrance of WTO, the automobile enterprises in our country face not only opportunities but also challenges. It is a big issue for automobile enterprises to enhance their competitiveness. However, E-commerce, as a tendency, is an efficient tool for the enterprises to perform efficient management and to sharpen their competitive edges.
The paper puts forward the strategies for Chinese automobile enterprises to develop E-commerce by analyzing the current situations of domestic automobile enterprises and difficulties in E-commerce operation. Firstly, the paper introduces the developing situation of E-commerce in China; Secondly, it demonstrates the necessity and feasibility that E-commerce can be practiced in our automobile enterprises. Thirdly, the paper analyzes a successful story that foreign a well-known automobile enterprise abroad conducts E-commerce; Finally, the paper advances the strategies of operating E-commerce for Chinese automobile enterprises. It is believed that automobile enterprises can increase their economic efficiency through effective E-commerce model.

【Key Words】E-commerce; Automobile Enterprises; Operation Strategy

目  录
1  引言    2
1.1研究背景    2
1.2国内外研究状况    2
2  电子商务与汽车企业概述    3
2.1国内外电子商务发展现状分析    3
2.2世界汽车企业的发展趋势    4
2.3WTO下我国汽车企业面临的挑战    5
2.4我国汽车行业发展电子商务的必要性和可行性    6
3  电子商务在汽车企业的应用及面临的问题    7
3.1汽车行业电子商务发展模式    7
3.2我国汽车企业电子商务的发展状况    8
3.3我国汽车企业电子商务实施中存在的问题分析    9
4  我国汽车企业电子商务实施对策及成功案例分析    11
4.1我国汽车企业实施电子商务的对策分析    11
4.2福特汽车的电子商务实施研究    14
5  总结与展望    15
5.1总结    15
5.2展望    15
参考文献    16
致谢    17