基于房地产经济周期的企业财务战略的研究

基于房地产经济周期的企业财务战略的研究(10930字)
摘 要：  近年来，国内房地产业快速发展，呈现了一片繁荣的景象。房地产行业的发展，带动了国民经济的增长，成为我国经济增长的重要支柱。由于房地产行业涉及面广，在发展过程中要受到多方面影响，因此房地产业并不是平稳的增长，而是和国民经济一样呈周期性波动。正确认识房地产的周期波动现象，分析和研究影响房地产周期波动的各种因素，探讨房地产周期波动的传导机制，提出应对周期波动的财务战略和对策，对健康、稳定地发展房地产业具有重大意义。鉴于这一点，本文将以我国房地产周期波动为研究背景，试图将财务战略基础理论与财务战略决策方案相结合，并提出基于房地产经济周期的企业财务战略。
关键词： 经济周期； 财务战略； 房地产； 周期波动

The Study of Enterprise Financial Strategy Based on Real Estate Economic Cycle
Abstract：Over the last decade, the domestic real estate industry has rapidly developed and became to boom. The development of the domestic real estate industry has leaded the growth of the national economic so that became a very important pillar to drive the economic forward. The domestic real estate industry has to always be influenced by many factors since the real estate industry relatives to many others industries, therefore , the real estate industry is not a steady growth in real but in a way of  cyclical fluctuations as same as the growth of national economy. It is evidently that acknowledge the real estate cyclical fluctuation, analysis the internal and external factors that decide the real estate cyclical fluctuation, study the conducting mechanism of real estate cyclical fluctuation and find the financial strategies and countermeasures will bring great and far-reaching impaction to ensure the real estate industry growth healthy, stable and lasting in our country. From this point, this article try to combine the basic financial strategy theory and the financial strategy decision-making programs as well as give the enterprise financial strategy management and related models based on real estate cycle fluctuation. The background of this study is the domestic real estate industry cyclical fluctuation.
Key words：Economic cycle;  Financial strategy;  Real estate;  Periodic fluctuations

目    录
摘要……………………………………………………………………………………1
关键词…………………………………………………………………………………1
一、绪论………………………………………………………………………………2
（一）研究背景……………………………………………………………………2
（二）研究的目的及意义…………………………………………………………2
    1 研究目的……………………………………………………………………2
2 理论意义……………………………………………………………………2
    3 现实意义……………………………………………………………………2
（三）国内外文献综述……………………………………………………………3
1 国外研究现状………………………………………………………………3
2 国内研究现状………………………………………………………………3
3 综合评述……………………………………………………………………4
（四）研究的内容及方法…………………………………………………………4
1 研究的内容…………………………………………………………………4
2 研究的方法…………………………………………………………………4
二、房地产周期波动的理论…………………………………………………………5
（一）房地产经济周期的含义……………………………………………………5
    1 经济周期与房地产周期……………………………………………………5
    2 房地产周期波动……………………………………………………………5
（二）房地产经济周期波动各个阶段的特征……………………………………6
三、我国房地产周期波动的成因分析………………………………………………7
  （一）房地产周期波动综合分析…………………………………………………7
（二）我国房地产周期波动成因分析……………………………………………8
    1 投资因素分析………………………………………………………………8
    2 消费因素分析………………………………………………………………8
    3 货币供给因素分析…………………………………………………………8
    4 政策因素分析………………………………………………………………8
四、我国房地产企业财务战略违背房地产经济周期发展规律的表现¬---案例分析
…………………………………………………………………………………………9
五、适应房地产经济周期波动的企业财务战略……………………………………9
（一）经济复苏阶段的企业财务战略……………………………………………9
（二）经济成长阶段的企业财务战略……………………………………………10
（三）经济成熟阶段的企业财务战略……………………………………………10
（四）经济衰退阶段的企业财务战略……………………………………………11
六、结束语……………………………………………………………………………11
参考文献………………………………………………………………………………11
致谢……………………………………………………………………………………12