现代包装 Modern packaging
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现代包装 Modern packaging(中文2600字,英文1300字)
1、包装发展的必要性与发展前景
回首往昔，包装的变化发展历程是显而易见的。这些产品的包装影响了人们对产品的消费和购买方式，从而可见消费和包装的关系是很紧密的。谁也不能确定明天的社会需要会是一种什么场景，然而，包装专业人员们必须始终把注意力转向包装行业，因为这是将来市场的需要。
在大众包装行业推动包装工业革命继续运作的今天，消费者市场的继续增长。“商店丛生”可能是80世纪以来对包装进入一新阶段的最好的描述。人们今天的消费商品率大于自1935年以来的4到5倍。这些货物的大部分是否有存在的必要，关乎着我们可以称之为的“美好生活” 。
在20世纪下半年，包装被赋予一个全新的角色，即为消费者提供了主要购买动机，这种魅力货物本身，从而使货物的扩散如此之高。架子上的10个同类产品，即这些产品拥有类似的性能和质量，唯一的胜出方法便是产品的包装。营销旨在使购物者亲身接触产品来体现其生活方式，情感价值观念，潜意识的图像，其功能和优势超出基本产品本身任何东西，而不是竞争对手。在某些情况下，软包装已成为产品，偶尔的包装已成为娱乐。
Modern packaging
1. Changing Needs and New Roles
Looking back, historical changes are understandable and obvious. That all of them have had an impact on the way products are bought, consumed and packaged is also obvious. What is not so obvious is what tomorrow will bring. Yet, it is to the needs, markets, and conditions of tomorrow that packaging professionals must always turn their attention.
The forces that drove packaging during the Industry Revolution continue to operate today. The consumer society continues to grow and is possibly best described by a1980s bumper sticker, “born to shop”. We consume goods today at rate 4 to 5 times greater than we did as recently as 1935. Most of these goods are not essential to survival; they constitute what we may call “the good life”.
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