大小型企业中的信息管理系统

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大小型企业中的信息管理系统(中文2800字,英文2100字)
作者姓名：Kanta Jangra，Kavita Dua
摘要：随着信息技术和网络技术的应用和发展，信息管理系统已成为企业参与国际竞争的必要工具。本文首先概述了加工企业，包括生产加工企业和品牌营销企业的特点。其次，分析了加工企业信息管理系统的整体功能，并详细的采购管理和基于互联网的营销管理系统的最终设计，这将提供一些有益的思路和加工企业信息化建设的具体措施。
关键字：管理信息系统；营销管理；加工企业；采购管理

PROCESSING OF MANAGEMENT INFORMATION SYSTEM WITH IN SMALL AND LARGE SCALE ENTERPRISES
Kanta Jangra and Kavita Dua
ABSTRACT
With the development and gradual application of information technology and network technique, management information system is becoming a necessary tool for enterprise participating in international competition. The paper firstly generally introduced the characteristics of processing enterprises that include production processing enterprises and brand marketing enterprises. Secondly, the paper analyzed the entire function of management information system of processing enterprise, and finally designed in detail the purchasing management and marketing management system based on internet, which will provide some helpful thoughts and practicable measures for informationization construction of processing enterprises.
Key-Words Management Information System; Marketing Management; Processing Enterprise; Purchasing Management