提升醴陵陶瓷产业集群竞争力的研究

提升醴陵陶瓷产业集群竞争力的研究(12600字)
摘  要：醴陵是著名的瓷城，是全国三大瓷都之一，陶瓷产业是醴陵传统支柱产业。醴陵的陶瓷产业以其辉煌的历史、先进的技术和丰富的自然条件在世界陶瓷行业和陶瓷市场有着非常重要的地位。本文通过介绍醴陵陶瓷产业集群发展现状，分析了影响醴陵陶瓷产业集群竞争力提升的原因，并提出了进一步提升醴陵陶瓷产业集群竞争力的建议。
关键词：醴陵陶瓷；产业集群竞争力;影响因素

The Research on Promoting the Competitiveness of Liling's Ceramics Industrial Clusters
Abstract: Liling is a famous porcelain city，which is one of the three largest porcelain. The Ceramic industry is the pillar industry in Liling. And it has a very important role by its glorious history, advanced technology and rich natural in the world ceramic industry and market. Through the introduction of the development of Linling’s industrial clusters,this article analyses the reason that impact the promotion of Liling ceramic industry cluster competitiveness, and suggests further recomendations about enhancing the competitiveness of Liling porcelain industrial clusters .
Key Words: Liling ceramics; Industrial clusters' competitiveness; Influence factors

目    录
摘要................................................................1
关键词..............................................................1
一、绪论............................................................2
（一）选题研究意义...............................................2
（二）国内外的研究现状...........................................2
       1对产业集群的研究...........................................2
       2对产业集群竞争力的研究.....................................4
   3 评述.......................................................5
（三）研究框架...................................................5
二、醴陵陶瓷产业集群发展现状........................................5
（一）积淀了深厚的产业文化.......................................5
（二）陶瓷产业群体规模较大.......................................6
（三）成功从四川引入天然气.......................................6
（四）陶瓷产业发展前景广阔.......................................6
三、影响醴陵陶瓷产业集群竞争力提升的因素............................6
（一）历史包袱比较重.............................................6
（二）营销能力较弱,自主品牌打造困难..............................7
（三）竞争秩序比较乱.............................................7
（四）银企合作比较差.............................................7
（五）环境不优，难以支撑大招商格局形成和发展..................... 8
（六）政策引导乏力,缺少落实执行机制..............................9
四、进一步提升醴陵陶瓷产业集群竞争力的建议..........................9
（一）政府方面...................................................9
   1出台相关政策集聚并留住紧缺性人才............................9
   2完善产业结构、延长产业链....................................10
   3加强金融环境整治，采取有效措施破解融资瓶颈.................11
   4鼓励企业主转变观念，共同打造醴陵陶瓷产业品牌...............11
   5优化工业园软硬环境，引领产业技术升级.......................12
（二）企业方面...................................................12
   1加快技术创新，提高产品竞争力...............................12
   2开拓融资渠道，争取金融机构的贷款支持，加快企业技术改造 ....12
   3杜绝贴牌生产，发展壮大自主品牌......................... ...13
五、结束语...................................................... ...13