XY企业通过微信公众号推广的实例分析(论文7900字)
摘 要
随着互联网技术的不断发展，微信这一社交软件被厂泛应用，微信公共账号作为新的媒体万式，对各行各业的推厂宣传有很大的影响。
微信公众平台为用户提供了一种全新的互动模式与阅读体验，给XY企业的营销推广带来了颠覆性的影响。文章以XY企业微信公众平台为例，从订阅用户、推送内容、推广模式等方面分析了其运营现状，提出了优化公共图书馆微信推广的策略。
微信公众账号的运营，归纳起来就是粉丝要精确、内容要丰富、功能要全面、互动要频繁、推广要立体，核心是使用户形成对公众号的依赖。微信公众平台在公J野图书馆营销推广和读者服务等方面具有独特优势，但其作用和价值尚米得到充分发挥和彰显。文章以XY企业微信公众平台为例对其运营推广进行了初步探索，相信随着微信公众平台不断创新和日益完善，它在企业推广一定会拥有更为广阔的前景。
关键词:XY企业；微信公众号；推广
Abstract
With the continuous development of Internet technology, micro-channel pan plant is the social software applications, micro-channel public account as a new media type square, publicity has a great impact on all walks of life to push plant.Micro-channel public platform to provide users with a new mode of interaction with the reading experience, to XY corporate marketing to bring a disruptive influence.
Taking XY micro-channel public enterprise platform, for example, from subscribers, push content, promotion mode analyzes the status of its operations, it proposed to optimize the public library to promote micro-channel strategy.
Micro-channel public account operations, summed up the fans to be precise, to the content rich, comprehensive, interactive frequently, to promote three-dimensional, the core is formed so that users rely on public number. Micro-channel public platform has unique advantages in terms of public libraries J wild marketing and reader services, but its role and value of rice yet been fully realized and demonstrated. Taking XY micro-channel public platform as an example enterprises conducted a preliminary exploration of its operation promotion, we believe that with micro-channel public platform for innovation and increasingly sophisticated, it will have broader prospects in business promotion.
Keywords: XY enterprises; micro-channel public number; promotion
目 录
前言 1
1.微信及其公众平台概述 1
1.1微信 1
1.2 微信公众平台 1
2.XY企业通过微信公众号推广现状与问题 2
2.1人员组成 2
2.2企业公众号现状 2
2.3存在的问题 2
3平台优化设计方案 3
1推送内容 3
2内容发布规则 4
3自定义莱单 5
4.具体方案 7
1.省外推广方案 7
5.优化效果 8
总结 8
参考文献: 9
致 谢 10 |
