新环境下我国建材企业的发展战略研究

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新环境下我国建材企业的发展战略研究(17000字)
摘要：当前，可持续发展已成为时代的主题，我国建材企业的市场竞争也愈来愈激烈，在新环境下我国建材企业对自身发展战略的研究变得尤为重要。本文从建材企业自身实际情况出发，从分析建材企业现状和内、外部环境入手，对我国建材企业发展战略的选择和实施进行分析，在分析上主要采用了SWOT分析法，以期在新环境下能为我国建材企业在发展战略的研究方面提供借鉴意义。
关键词：新环境；建材企业；发展战略

New environment in the building material enterprise development strategy
Abstract: At present, the sustainable development have become the theme of ，building materials enterprises in China are also increasingly fierce market competition, in the new environment of the building materials enterprise of its own development strategy has become particularly important. In this paper, building materials of their own actual situation, from the analysis of building enterprise status and the internal and external environment,starting on China’s building materials enterprise development strategies and implementation of analysis, the analysis mainly uses the SWOT analysis, order in the new environment can building materials enterprise in the development of China's strategy of providing reference.
Key words: new environment；building materials enterprise；developmental strategy