海尔集团核心竞争力的培育研究

海尔集团核心竞争力的培育研究(15000字)
摘  要：海尔集团创业26年来，坚持创业和创新精神创世界名牌，已经从一家濒临倒闭的集体小厂发展成为全球拥有7万多名员工、2010年营业额1357亿元的全球化集团公司。其核心竞争力的培育对我国企业竞争力培养具有借鉴意义。论文首先阐述了企业核心竞争力理论，然后从海尔集团发展及其竞争力状况出发，从企业文化建设、技术创新、管理创新等维度，剖析其核心竞争力培育体系，机遇海尔核心竞争力培育的启示，从政府和企业层面提出了培育企业核心竞争力的对策建议。
关键词：企业核心竞争力；海尔集团；创新

Research on the core competitiveness of Haier
Abstract: The Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of 135.7 billion yuan in 2010. Haier Group’s core competence has a reference to the Chinese enterprises. In this article, firstly, elaborate theory of core competence, then proceed from the development and competitiveness’ status of Haier Group, with construction of enterprises’ culture, innovation of technology, innovation of manage and other aspects, analyze the system of core competence. Based on the inspiration of Haier core competence, Raised from the level of government and enterprises to give Suggestions for the cultivate core competence
Key words: Cultivate the core competitiveness; Haier; Innovation